How You Can Be a Better Financial Advisor

10/30/2020 By Marcos Puccini

There’s a lot more to being the best financial advisor than your ability to manage funds and investments. Any seasoned professional will tell you that it’s the way you manage your relationships and serve your clients that really matters. At the end of the day, it’s the people that assess whether or not your services are worth sharing, not the amount of money you handle.

On the long list of to-dos, enhancing your financial skills may not be on the very top. As the saying goes, “if it isn’t broken, don’t fix it”. Unfortunately, when you don’t take the time to evaluate your offering and upskill where necessary, you could be giving your competitors the upper hand. Plus, you’d be surprised at what you can benefit from when analyzing your full package.

So, if being a better financial advisor, bringing in new and loyal clients, and staying on top of your workload is something you’re after, keep on reading! In this article, we will explore a few ways for you to be a better financial advisor today.

Tips For Becoming a Successful Financial Advisor:

Being successful in the financial industry requires more than just the requisite qualifications. It requires dedication, experience, and constant education. There’s also one more key criteria that many tend to forget – technology! When combining skills, attitudes, and your choice of tools, you will have the ingredients for success.

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Get to Know Your Current and Prospect Clients

This may seem like an obvious tip, but it’s often the best place to start. Fully understanding who your client is, what their needs are, and which financial goal they want to focus on will help you refine your strategy dramatically. This is particularly important when you’re going after high net worth investors. With larger funds to manage, they will require a personalized and dedicated approach.

An easy way to get more familiar with your clients is to connect on different channels. In the world of social media, this can easily be done by reaching out via LinkedIn or following them on Instagram. Another way to keep up the conversation is to utilize an email marketing strategy. The more you know your people, the better you will be at serving them.

Stay in Touch

Following on from our previous point, staying top of mind is key to excelling in the financial industry. The industry may be congested, but it’s undeniable that customer loyalty is a huge factor in keeping and seeking clients. For this reason, it’s essential that you and your firm stay at the top of your current and prospective clients’ consideration lists.

Digital marketing is an effective tool to achieve this step. Scheduling out frequent email newsletters, posting regularly on social media, and updating your website are some of the ways that you can stay up to date. Of course, adding a new blog post or two is another way to really expand your reach and tap into new client pools.

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Invest in Yourself

While we understand that time is a precious commodity, there is no greater ROI than the effort you put into yourself as an advisor. When upskilling, you are not only bringing a new level of expertise to your firm, but you are extending your service offering too. Taking extra courses or working with a mentor can be a great opportunity to excel in your field.

Of course, this isn’t the only way in which you can invest in yourself. There is also a more literal approach. If your business needs an extra boost, don’t be afraid to dedicate budget to ad spend or networking. Although this may seem like a significant amount of money at the time, focus on the benefits – like gaining new clients, will bring in the long run.

Trust in Technology

The great thing about using technology in the financial field is that not many have copped onto its full potential. From AI to client communications, there are platforms out there that can practically manage your firm for you. It’s also an effective way to measure your activity and benchmark your success.

The technology you use for your firm should enhance and optimize your services, not limit it. It’s best to choose a platform that’s easy-to-use, and that has features that fully suit your needs.

How BRITech Can Help You Enhance Your Offerings:

Need to stay on top of your client relationships? What about getting real-time and accurate reports from the markets? Or how about those client reports you need done but can’t find the time? Here’s the good news, BRITech can do it all.

We’ve touched on the importance of technology when it comes to financial reporting and management, but it all comes down to which platform you trust. Ultimately, the technology you employ will drive your financial firm to either its success or failure. When moving your files to the cloud, trusting Artificial Intelligence to help you make the right decisions, and leaving your expenses to a tracking system, it’s easy to see how things can quickly get detrimental.

We know that, and we believe that your firm deserves to have a platform that brings you seamless integrations and optimal features. That’s where BRITech comes in. Our technology has been designed to be an easy-to-use investment management tool. Our goal is to help financial companies grow their revenues through operational efficiency.

You can access our full list of features here, but it’s the benefits you really want to focus on. Save time in your daily tasks by utilizing our dashboard to access information and data at any time and any place. On top of that, leave your financial tasks to your clients and let our platform track your expenses and invoices for you. We will even assess the market risks and manage your client relationships for you. Ultimately, we help you be better by lightening your load and freeing up your time.

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If that sounds like something you and your firm could use, please get in touch. Our team of experts will gladly help you and answer any questions you may have. You can even schedule a free demo by entering your details here.

About the author:

Marcos Puccini

Global Chief Growth Officer at BRITech, has over 20 years of experience in the technology sector.

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